Aspen, COLO. (March 14, 2016) – Norway Island Partners today submitted an application for the new Gorsuch Haus project at Lift 1A to the City of Aspen Community Development. The first step is for the application to be reviewed for completeness by Community Development staff, after which the application will be available to the public.
Gorsuch Haus has been designed as a multiuse project, which includes a new skier arrival experience, high-speed lift, skier services, a boutique hotel, a ski-in/ski-out restaurant and après bar with expansive mountain views along with other public benefits to create a revitalized portal to Aspen Mountain.
“This is where the skiing on Aspen Mountain started,” says Jeff Gorsuch of Norway Island Partners. “It’s a legacy site which has been reimagined for the 21st century. Gorsuch Haus has been envisioned to embrace the mountain, welcome the community, and bring back the magic to this part of town. Over the past nine months, my partners and I have engaged with hundreds of members the community, and there has been incredible enthusiasm for the project. The proposal that we’re submitting – which incorporates feedback from the community - will invite a neighborhood transformation that will serve Aspen for the next half century.”
The partners who originally envisioned and brought this project forward are long time locals Jeff Gorsuch and Bryan Peterson. They are skiers who embrace Aspen’s alpine heritage and had the vision for Gorsuch Haus. They brought in another local Jim DeFrancia, as their development partner, as he, Bob Lowe and their company, Lowe Enterprises, have more than 40 years’ experience in Aspen and in-depth expertise with mountain development and hotel management.
Following is an overview of the Gorsuch Haus project:
New Lift 1A & Improved Skier Experience
One of the long-anticipated public benefits of the Gorsuch Haus development will be the new Lift 1A, a high-speed quad lift which will be constructed by Aspen Skiing Company. The new chairlift will load at a similar elevation and with a similar alignment to the present Lift1A, and the terminus will be in the area of Ruthie’s restaurant.
The Gorsuch Haus project will dramatically enhance the public arrival to Lift 1A. A traffic turnaround is programmed at the top of South Aspen Street, which will lead to a public ski plaza with skier services, restrooms and access to the new lift. Included in the plan are offices for Aspen Mountain Ski Patrol and lift operations. In addition, the project includes an Aspen Valley Ski Club (AVSC) meeting room and storage, to facilitate AVSC’s young athletes training on Aspen Mountain.
“The redevelopment of South Aspen Street neighborhood is important to the town of Aspen and the future of Aspen Mountain,” said Aspen Skiing Company President and CEO Mike Kaplan. “As we have long said, the revitalization of this area is a necessary step to the replacement of Lift 1A and we look forward to a South Aspen Street neighborhood with new hotel and lodge projects, condominiums, restaurants and retail spaces such as Gorsuch Haus.”
Norway Island Partners are working with the City of Aspen transportation department on public and private transit solutions that will make access from town to the lift easy for locals and visitors.
Gorsuch Haus will be a right-sized boutique hotel with a total of 81 keys comprised of hotel rooms and rentable lodging units. There will be 60 guestrooms and suites as well as seven for-sale restricted lodge units with lock offs (21 keys), which will be required to be in a rental program.
Hotel amenities will include a living room/bar, small hotel spa, a rooftop pool with sauna/steam and fitness center; a ski rental/retail shop a library area honoring Aspen’s skiing heritage, a grab-and-go food service off the skier plaza, and flexible meeting space for community events, meetings, and other social functions
The project will also include six wholly owned condominiums which will be under 2,000 square feet each. Future owners will have the option of being part of the rental pool.
Gorsuch Haus has been designed to embrace the natural surroundings and create a pedestrian scale and feel. Materials used are those that would have been prevalent in the mining era, including wood, stone, and steel/iron. There will be flat green roofs where appropriate, and a gabled chalet-style roof over the restaurant. In the tradition of classic mountain hotels, there will be plantings and flowers. The building is between two- and four-stories high as it steps up the mountain.
Located in the high point of the property overlooking Aspen with sweeping views is a ski-in/ski-out restaurant designed to be a year-round community gathering place for breakfast, lunch, après, and dinner. Spacious decks will be the ideal spot for skiers to take a break from skiing, and celebrate the end of a ski day.
Employee Housing and Parking
From the beginning of designing this project, the Norway Island partners have maintained a goal that this project will not burden the community. They are fully mitigating the required parking obligations on site, and also fully satisfying the affordable housing obligations.
The Gorsuch Haus team welcome community input and comment. For information and updates, visit www.gorsuchhaus.com or follow us on Facebook.com/GorsuchHaus. For questions, please email Maureen@promocommunications.com.